(via purrsikat)

nemoi:

jacony:

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sujii:

(via sapphire29)

This is the “making of” video for the latest campaign The Glue Society & Host created for BT Financial Group. It includes 46km of cable, tens of thousands of light globes and an Oscar-winning Director of Photography.

First TVC airs tomorrow night, but the ads are already out there on YouTube and with the trade press. Really proud of the creative teams who worked on this, and also of the client for wanting to create something so beautiful to communicate on behalf of a category that’s typically classified as quite dry. There’s also an honesty to the information they’re communicating - they’re not pretending everything’s cool after the GFC - clearly represented are the plunges that happened in the last 12 - 24 months. Instead they’re urging people to seek quality financial advice and think about the long term, rather than focus on get-rich-quick schemes.

Infographics are all the rage in the online & print space at the moment, but rarely do you see them executed in the physical world. I love it when art is created as a by-product of advertising (interestingly, you could also say the reverse is true).

Anyways, all that being said, it’s an epic campaign and I know how much went into creating it. Well done to all involved.

Full roll-call of all involved here - with one addition - Mark Penny, Digital Marketing Manager, BT Financial Group. (Be sure to check out the highly intelligent and constructive comments from some of our peers - really inspiring stuff.)

The deal is that this is apparently the world’s most remote restaurant. You basically have to scale a mountain face, Bear Gryll style, to get to it - and if you make it there alive, they will give you free lunch. Seems like a fair transaction to me. One has to wonder how they actually make a living? Seems like with this logic all they do is feed people for free. Where do the cash transactions come into it? And how do they get all their produce? Wonder what’s on the menu. Better be bloody good.

sampler:

rery:

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This time next week, this is where I’ll be.

deadxgrlsxdntxcry:

teenexorcist:

(via dirtylittlestylewhore)

Oh my god..

M.I.A. - ‘Born Free’

Whoa. This video is the most intense film clip I’ve ever seen. It’s way beyond Justice’s ‘Stress’ video.

Directed by the same controversial director, Romain Gavras, it completely hits the spot in terms of making a statement about how stupidly futile it is to persecute people based on physical traits. In this instance, it’s gingers (aka red heads aka ‘rangers) who are getting rounded up and “dealt with”. You sit there thinking, “How silly to pick on these people because of their hair colour” - and then you realise that dumb shit like this happens around the world every day, for absolutely no good reason. Hair colour, skin colour, gender, sexual preference - it’s all the same. It’s just the way people are, and is not a reason or an excuse to fuck with people’s lives.

I reckon Romain will cop some flak for this video (as he did with ‘Stress’), but I really admire his work. It’s hard to watch because it’s based on realities we don’t want to know about. Not really Saturday morning viewing, but then again, when is a good time be confronted like this?

realheadsknow:

A male tiger called T28 (back to camera) and a female called Machali (right) fighting in Ranthambhore national park in Rajasthan, India. The clash was caught on camera by wildlife photographer Aditya Singh

(via iindia)